Vault — Personal Finance App
Redesigned the core spending dashboard, reducing cognitive load by 40% and increasing daily active users by 2.3×.
UI Designer & Visual Strategist based in Lagos & London. I turn complex problems into elegant, human-centered digital experiences.
Redesigned the core spending dashboard, reducing cognitive load by 40% and increasing daily active users by 2.3×.
End-to-end design system for a B2B analytics tool serving 200K+ users.
Elevated a heritage brand's digital presence, boosting conversion rate by 67%.
Designed an accessible, inclusive health tracking experience for 500K+ users across 12 countries.
I'm Zara Osei, a UI Designer and Visual Strategist who believes that the best interfaces are the ones users never have to think about. I work at the intersection of aesthetics and function — where beautiful design and measurable outcomes aren't a trade-off.
With 6 years of experience across fintech, health, e-commerce, and SaaS, I've shipped products used by millions. I'm obsessed with the details that make the difference: the micro-interaction that delights, the color that builds trust, the layout that guides without forcing.
End-to-end product design from wireframes to pixel-perfect, developer-ready screens. I design for clarity, delight, and conversion.
01Scalable, documented component libraries that keep teams aligned and products consistent as they grow.
02Strategic visual identities that communicate who you are before a single word is read. Logos, color, type, and motion.
03Purposeful animations and micro-interactions that guide users, communicate state, and make products feel alive.
04"Zara doesn't just design screens — she designs outcomes. Our conversion rate jumped 67% after the redesign. She understood our users better than we did."
"The design system Zara built for us saved our engineering team hundreds of hours. It's the foundation everything is built on now. Exceptional work."
"Working with Zara felt like having a co-founder who happened to be a world-class designer. She pushed back when needed and delivered beyond what we imagined."
I'm currently taking on select projects for Q3 2026. Let's see if we're a good fit.
hello@zaraosei.com